Creative Studio - Podcasting Experiments

Sarah St. John is an entrepreneur, podcaster, author, animal lover, and world traveler. Her goal is to show people how to launch and manage an online business on a budget. https://www.thesarahstjohn.com/about/ (https://www.thesarahstjohn.com/about/) Employee to Entrepreneur to Podcaster Sarah started her entrepreneurial journey back in 2008. She decided that she wanted to work for herself and realized that she liked taking photos of architectural landscapes and animals. She didn't like taking photos of people. But that's where the money was, so was doing portraits and weddings. Over time, she decided to do something online. She tried different things like drop shipping, affiliate, marketing, and all these different things. But it was in the process of trying these different things, she discovered many free or affordable tools and resources that can help you run a business on a budget.  Sarah got the idea to write a book called FrugalPreneur, where she would talk about the different types of online busine

Joschka Strakerjahn is the founder of the Launch Your Challenge Podcast and has built a successful business using launches. In this episode, he shares how you too can create a challenge.  Joschka’s StoryCOVID-19 changed everything for Joschka. Over the course of a few days, every one of his clients was gone. He went from running a successful business to having no business at all.  A year or so before Joschka lost his work, he discovered challenges. He saw an ad for  a challenge. Joscka signed up, and soon was fascinated with how fast he turned from a complete stranger into a fan. And then he realized the potential of a challenge for businesses to grow and scale.  Starting A ChallengeIn March of 2020, Joschka decided to do a challenge of his own, using paid ads. In just three weeks, he had 4,500 people sign up. That response completely blew him away, and it sold him on doing challenges as a way to create a business.  When Joschka started doing his challenge, he did not have a real onli

Today’s episode of the Podcast Experiment features David Hanscom. David has an entertainment company that provides DJs, photo booths and more for weddings and corporate events. David has also been featured on television, radio programs, industry magazines, as well as selecting the headlining talent at events such as Super Bowl XXXIX.  Getting StartedDavid started podcasting and creation online content because it was a natural extension of what he likes to do. He likes to talk, and he also loves to hear people's stories. He also loves to hear about the successes people have and how they accomplish those things.  While we all face  different struggles and challenges in life, when we engage in conversation, we learn more about each other. We can see that the challenges a DJ has are not very different from the challenges of a restaurant who suddenly has to cut their capacity of guests by half or down to 25%.   One of the things that David always wanted to do was to find a way to give back

Mark Herschberg is the author of https://www.thecareertoolkitbook.com/ (The Career Toolkit, Essential Skills for Success That No One Taught You). From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia. In this episode Mark shares his approach for podcasting and how he used podcasts as a way to build an audience for his upcoming book.  The Importance of Podcasts When Mark started writing his book he first reached out to his friend, Dorie Clark. Dorie has written a number of bestselling business books. She said, podcasts, podcasts, podcasts. If you think about when some big celebrity comes out and they've got a new movie, what do they do? They go on the late night talk show circuits. Podcasts are the standard for authors. Mark approached it very systematically and created a list of over 500 podcasts from the topics in his book. In the career t

Claire Winter has been a journalist and content creator for over 20 years. She is also passionate about helping business owners get rid of their writing blocks. Claire is also host of the https://clairewinter.info/cracking-content-podcast/ (Cracking Content podcast). In this episode, we will talk about launching podcasts, repurposing content, sharing your podcast, and the benefits of podcasting.  Launching A PodcastIn this interview, Claire shares that she had an engaged audience when she launched her podcast. She says that a lot of people got on board and helped share the show. Many people reviewed the podcast too. She actually held a competition, and her show charted in the UK marketing charts underneath Amy Porterfield. She took a screenshot and then shared it with her launch team to let them know what they achieved together. In most cases, there are a lot of people that start a podcast, but don't have an audience. And so they don't see the big results early on. And they get discouraged. So having an

Richard Haiduck is a former life sciences executive and mentor, and is the author of the book, Shifting Gears. In this episode, We will talk about how we can utilize podcasting to help grow our business as well as how you can be a great podcast host and guest.  Go Where Your Audience Goes It is important to hang out wherever your audience hangs out. That’s a great way to meet them and interact with them. For example, Richard is a part of several Facebook groups for retirees or baby boomers. There are about a dozen different groups focused on this demographic and focused on the topic of what you to do during retirement. He is very active in those groups. Richard is also a guest blogger on websites that have about 200,000 subscribers. Using these opportunities, Richard’s content is broadly distributed.  The Book Writing Process Richard says that he interviewed about 75 retirees which gave him approximately 800 pages of transcript. He has a half a dozen interviews about someone who had a spiritual experience

Today’s episode of Podcasting Experiments features Case lane. Case is a speaker, entrepreneur and consultant. She also has a podcast called The Ready Entrepreneur and is  the author of the book Podcast Discoveries. We will talk about how we can utilize podcasting to help grow our business as well as how you can be a great podcast host and guest.  Getting Started With Podcasting Case decided to interview entrepreneurs and started out as a podcast host. Being a host allows you to have great conversations with other people, and, in many cases, they will tell you valuable insights you often would not normally hear. After a couple of years of hosting her own podcast, she decided to start being a guest on podcasts. She started promoting her book and as well as the services she provides.  Hosting a Podcast Case says she is at the very beginning of her entrepreneurship journey. So when she talks to entrepreneurs, that's where I want to focus. She often asks, “How did you get started?” because it often seems that

Today’s episode of Podcast Experiments features Robbie Samuels. Robbie is a virtual event design consultant and executive producer. Robbie is best known for his ability to network. He is a speaker, author and even had his own TEDx talk on networking.    Insights From Robbie’s Story Robbie had been focused on networking for over a decade. And then come March 9, 2020. All of the things that Robbie was known for seemed to have no value in the world. Things such as having eye contact, shaking hands, business cards, and body language. Suddenly, these skills were not super relevant. On March 11, Robbie was trying to figure out how to show up and add value. The next day, he wrote an article 9 Ways To Network During A Pandemic. One of those ways was to do a virtual happy hour. Robbie decided he was going to do it the next day. He did the first one on March 13, which was the day the world hit pause.  And he’s been hosting a virtual happy hour every week since. And from that he has launched an entirely new business

Today’s episode of the Podcast Experiment features Emilie Aries. Emily is the CEO of Bossed Up, an author, a speaker, and also the host of the Bossed Up Podcast. We discuss pivoting during times of crisis, using a podcast as part of your marketing mix, having an advertiser on your podcast and also the unexpected opportunities that can come your way from podcasting.    Insights From Emilie’s Story Emilie started as a professional advocate for political campaigns and elections, where she became good at advocating for other people. However, one day realized how hard it is, especially as a woman, to advocate unapologetically on your own behalf. She started Bossed Up where her company has created coaching programs, leadership accelerators, in person training programs. She now works with companies who believe in gender equality to really help further develop their women leaders. Pivoting During Crisis The Bossed Up business model was based primarily on live events and workshops. So during 2020 they had to change

Podcasting is a great way to both showcase your expertise and bring inspiring stories to your potential customers. Whether you have a brick-and-mortar business, sell digital products, or offer services to clients - you can use podcasting to help you reach your customers and grow your business. But it takes both planning and persistence because podcasting is a long-game, not a get-rich-quick scheme.   Today’s episode of the Podcast Experiment features Tammy Gooler-Loeb, host of the weekly podcast Work From The Inside Out. Tammy interviews individuals who have experienced a major career transition. But today’s show focus is all about starting a podcast. Tammy is a client of mine, and she shares what she has learned in creating near 100 podcasts.    The Two Groups Of Podcasters There are often two groups of podcasters. First is the group of people who dive into podcasting. It seems so simple to them. They just buy a microphone and start podcasting.   But there is another group of people who need more help

Today’s episode of the Podcast Experiment features Dave Jackson. He’s the host of the School of Podcasting podcast, a podcast consultant, coach, and speaker. You can connect with Dave Jackson on Twitter @davejackson or on his website schoolofpodcasting.com   What Does It Mean To Profit From Your Podcast?   Most people think it's about money, but there is more than one way to profit from your podcast. Dave mentions that he spoke to someone recently who was super introverted when they started podcasting. And now this same person is doing their podcasts via Livestream. This person now has more confidence. While that's not a form of money, that’s an example of a way to profit from a podcast. You can also grow your network and  share your message with others. You can also helping other people through podcasting. For example, you could provide information that other people find useful, such as self-improvement, losing weight or getting out of debt.  The Most Common Question About Podcasting Dave says that the m

We're are getting ready to launch Season 7, where we will be covering everything about how to use podcasting as a marketing tool. Whether that is as a podcast host with your own podcast or going on other podcasts as a guest, this season will provide all the answers you need! If you'd like to get specific or individual help with your podcast, simply contact me joshua@podcastguymedia.com and I'd love to see how I can help!

I'm sharing a special announcement that I'm going to be experimenting with some other podcasts. I plan to come back and share my results here, but I can't guarantee a specific time.   If you are looking for some help with your podcast(s), reach out to me personally at joshua@podcastguymedia.com or go to PodcastGuyMedia.com.

Due to an increasing urge to get out of their office and talk about something other than horses on their podcast, Jaime and Glenn went from running Horse Radio Network to traveling across the state of Florida, developing valuable associations, gaining maximum exposure to the local community, establishing partnerships with the local media, and founding a popular local travel show called the Florida Podcast Network. As they moved about interacting with multiple communities in Florida, recording everything from the background noises like the wind blowing and the birds chirping to knowledgeable discussions with diverse personalities – the Florida Podcast Network expanded and continuously gained popularity across the state. Today, the independently run show has transformed into an association and a network of an increasing number of podcasts on different topics – from Beach Talk Radios and a Beer Podcast to the Florida Podcasting News. It continues to grow and gain more fame across varying communities. What help

Barrett Soop, together with his wife Leandra Soop, runs Be Seen Company which is a video and podcast production company. Hoping to improve his marketing skills, he ventured into podcasting. Now, Barrett is able to give people the opportunity to share their own stories through his podcast, Made In Monrovia. Aside from podcasting, Barrett also spends his time creating content for social media platforms and websites.   In this episode, Barrett shares great tips and insights for anyone who wants to start a local podcast. One of which is “In a local podcast, you need to have a view that really isn’t about you, it’s  about your community as a whole and bringing it together.” Tune in for more!   Episode Spotlights: Branching Out: Barrett’s Journey to Podcasting Business Evolution: From Using Simple Tech to Upgrading and Producing Podcasts If You Could Go Back In Time, What Would You Do Differently? Advice for Starting A Local Podcast Equipment for Starters: Go Big or Start Small? Biggest Struggle with Loc

Mark Bologna is the host of Beyond Bourbon Street, a local podcast about New Orleans. He actually talks regularly with Chris Hollifield from the I Am Salt Lake podcast, and they help each other to continue to grow in their podcasts. Today, we’ll hear: The best advice for someone starting a local podcast. The biggest struggle Mark has had on his podcasting journey. How to go about getting ads and sponsors for the podcast. And how you can grow a local podcast. Mark starts by telling you how he first started with podcasting.   Key Milestones of the Episode:  (01:20): Getting to know how our guest started his podcast  (04:02): Vital equipment for starting a podcast  (06:14): The best advice for someone starting a local podcast  (10:07): The biggest podcasting challenges our guest has had  (12:18): How can you grow a local podcast?  (16:08): Getting ads and sponsorship for a podcast (24:33): How do you know if you are ready to start a new podcast?   Key Quotes from the Episode: “Good doesn’t

Looking for local podcasting tips? Great! Sit back, relax and listen to this episode with Chris Hollifield. Chris Holifield is the host and producer of the I am Salt Lake podcast. Self taught in the podcasting world, he believes everyone should have an opportunity to share their story. Even though he was born and raised in California, he will always call Utah home. He lives in Salt Lake City with his wife, Krissie, and their daughter Lucy. In this episode, Chris shares some great tips for people who want to start a local podcast and most importantly, how to grow it. One notable advice he gives is to spend money on hiring a coach. Why? Tune in to learn more!   Episode Spotlights: Being Self Taught: Chris’s Journey to Podcasting (0:28) If You Could Go Back In Time, What Would You Do Differently? (4:10) Tips and Advice for Starting a Local Podcast (5:30) Recommended Equipment for Local Podcasting (8:30) Overcoming Obstacles (10:20) How to Grow Your Audience? (14:30) Advertisements on Local Podcasting

If you are a podcaster, or a wannabe podcaster, this episode is definitely for you! Jason Norris of PodcastLocal.com joins us to talk about podcasting – from the startup, recommended equipment, obstacles to building a successful podcast.  Jason is a podcast producer, editor, consultant, and advocate. He shows the people how to use the concept of on-the-go learning to teach, train, tell stories, and change lives. Jason shares a lot of powerful and insightful messages. One of which is:  “The number 1 most important thing about local podcast is the people. People make up the community.”  Tune in for more!   Episode Spotlights: Jason’s Journey to Podcasting (1:25) If You Could Go Back In Time, What Would You Do Differently? (3:25) Tips and Advices for Wannabe Podcasters (5:45) Recommended Equipment for Local Podcasting (11:30) Biggest Struggle Local Podcasting (17:05) How to Grow Your Audience? (23:45) AND MUCH MORE!   Resources Mentioned In This Episode: Learn more about Jason Norris here. Ge

I'm preparing for Season 6 of Podcasting Experiments! The topic I plan to cover is Geographic Podcasting. This would be like any local (city/county), state, region (i.e. Rocky Mountains), etc. that focuses on a particular geographic region. I plan to bring people on that can share their experience of why and how they podcast locally. I'm going to compile the tips and advice to help you if you plan to start a local podcast of some sort. If you have any feedback, questions, or suggestions, please email me at joshua@podcastguymedia.com 

If you need help with your podcast, check out Podcast Guy Media. I can help you launch your podcast or ongoing editing services (actually, I can help with just about anything with your podcast).   April Ockerman began podcasting about 9 months ago. She had spent about a year doing research into how to start her podcast. While she worked through figuring out her budget for podcasting, deciding what pieces of podcasting equipment to get, which software to use for recording and editing, April also had to face her fears of getting started by realizing that she can really impact people through her podcast. Some lessons she learned as she got started: Do you research - find out what makes a good audience, what length your audience likes Ask people to listen to the podcast Be open to receive feedback Set the time aside (it takes her about 3 hours to do two 15 minute episodes) Just go for it! How April has promoted her podcast: Created a facebook group Put the podcast on her website Share it on social